So How Much Should You Allocate to the Producer of Marketing & Distribution?

So How Much Should You Allocate to the Producer of Marketing & Distribution?

A producer recently inquired as to how much she should allocate to the producer of marketing and distribution (PMD), in her film’s budget.

Seriously? Another producer title?!

While initially dismissive of that concept, I’ve actually come to terms with the viability and necessity of such a role, given the inability of most independent films to acquire distribution in the United States, which is mostly due to:

23 Comments